Pit stop for your revenue management

The shift to online selling means that consumers have access to much more information at their fingertips. They’ll be able to compare various models, options, prices, and incentive offers quickly and easily.

Pricing will become more dynamic, competitive and complex as car shoppers continue to expect traditional discounts, such as rebates and special financing, to be integrated into the online offer.

Dealer incentives must be transparent and managed well while minimizing dealer chargeback discrepancies that can lead to excessive revenue leakage. For OEM component suppliers, operating costs and margins will become even more critical than they are today. Vehicle manufacturers have been working with suppliers to reduce their material costs for quite some time, and the intensity of this effort will undoubtedly increase.

What can you and your supplier base do to become more competitive? Upgrade revenue management processes, especially pricing and incentive management, to better understand consumer reactions and create more targeted offers.