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As more and more auto manufacturers look to increase their direct engagement with buyers, the ability to effectively plan pricing and incentive programs, execute them efficiently, and analyze and optimize the results remains both a challenge and an opportunity.

Allow the buying process to begin online and give them an accurate offer before visiting the dealership.

This may prove to be the true game changer in an industry that&rsquo;s still spending 10 to 20% of its overall revenue on incentives.

Replace internal systems that are too cumbersome and complex to plan compelling offers and incentives for digital-focused customers.

Exchange manual processes and spreadsheets with revenue management software to reap significant cost benefits and optimize pricing in alignment with marketing and promotion programs.

If pricing and incentive data originate from multiple sources, it will prevent a clear vision of the total financial picture.

Don’t pump the brakes on pricing and incentives

Here’s How to Win