One such advancement is the increasing connectivity
of cars due to the growing number of digital services. There are virtually unlimited use cases for emerging digital connectivity, in which automobiles are becoming dynamic devices like smartphones.

Today, almost all new vehicles communicate data about both the vehicle itself and its driver. Many vehicles can also receive over-the-air (OTA) commands and software updates. Software and connectivity are redefining the next-generation driving experience.

It’s predicted that connected car digital services ,  not auto dealers, will become the main driver of after-sales profitability for vehicle manufacturers. 

Now, with a tremendous and ever-increasing amount of bidirectional data available, connected cars allow automakers and adjacent industries the opportunity to enhance their businesses and their customer experience to drive revenue and loyalty.