Connected car technology promises a unique customer experience while simultaneously delivering unprecedented revenue streams for automotive OEMs, suppliers, dealers, and insurance and technology companies alike. How? OTA communication facilitates data transmission through software updates to and from a vehicle. This ability to create or improve features through software rather than hardware allows auto manufacturers to generate more customer value. Many manufacturers like you already offer OTA value-added services and software updates that can be purchased after the sale of the vehicle. 

Direct access to a car’s data means the manufacturer can proactively alert the car’s owner about upcoming maintenance services. This can give OEMs an advantage over independent dealers and increase their share of the lucrative aftermarket business. OEMs have begun exploring additional ways to monetize connectivity by providing data and commanding access to third-party applications, such as insurance, fleet management and data aggregation.