Electric vehicles involve additional costs. Automakers can deal with this either by taking market share or raising prices, but the right tools to approach this delicate balance properly will be needed, as legacy systems will likely prove insufficient.

More competition in a crowded market demands that automotive manufacturers employ the best methods for planning, executing, and analyzing operational processes, including pricing, incentive management and margin optimization. Staying ahead of the technology curve can and should extend beyond products to broader go-to-market programs for EVs.

To drive vehicle sales, incentives such as rebates, special discounts, cash-back offers and financing deals will need accurate and automated data to ensure an effective pricing strategy. In addition, there will be increases in the overall complexity of the transactions between automakers, auto dealers, various third parties and customers.